In the real estate game, every touchpoint with your clients is an opportunity to build brand loyalty and visibility. Whether you’re handing over keys, running open homes, or building referral relationships, branded merchandise can amplify your presence long after the contract is signed.
We’ve compiled a list of 40 creative and effective merchandise ideas — all perfect for bulk orders and tailored to the day-to-day of real estate. Let’s go beyond pens and keyrings and into the world of unforgettable brand moments.
🏡 Classic But Clever Real Estate Merch
- Keyrings A must-have at handover. Go for metal, bamboo, or leather-look options — even add a QR code linking to reviews.
- Pens A staple for agents, clients, and open home giveaways. Reliable, low-cost and high-exposure.
- Notepads Great for clients viewing multiple properties or for agent meeting notes. Customise the covers with your logo.
- Tote Bags Use for expos, brochures, or as part of a settlement pack. Eco and reusable = longer brand exposure.
- Fridge Magnets Feature emergency contacts, calendars, or your agency info. Seen daily and often kept for years.
- Reusable Coffee Cups Premium-feel gifts that clients will take everywhere. A sustainable way to stay in hand and on mind.
- Drink Bottles Branded hydration bottles are excellent for agents on the road or as part of new homeowner kits.
- Stress Houses Fun, themed giveaways – shaped like a house and perfect for expos or kids during appointments.
- Calendars Desk or wall – keep your brand visible 365 days a year. Include key dates or property tips.
- AS Colour Hoodies/Polos Uniforms that actually look good. Keep your team looking sharp and on-brand during inspections.
🔍 Event & Inspection-Focused Items
- Lanyards For team name tags or use at real estate expos. Easy to distribute and re-use.
- Jute Gift Bags Add a premium touch to your welcome or settlement gifts with sustainable custom-printed gift bags.
- Umbrellas Branded and functional, perfect for rainy auction days. Big branding surface = high visibility.
- Tape Measures Everyone needs one when house hunting. Customise with your logo and hand out at inspections.
- Fridge Planners Weekly meal planners or move-in checklists with magnetic backs. Brand exposure on the fridge daily.
- Hand Sanitisers
A smart hygiene item for open homes or branded office giveaways. Comes in bulk and easily branded. - Sticky Note Sets Clients love them for planning — plus they’re lightweight, useful, and keep your brand in sight.
- Branded Chocolates
A sweet way to say thanks — ideal for handover day or client gifts. Customise the wrapper. - Car Air Fresheners Especially clever for agents who spend all day driving. Bonus: it’s something people actually use.
- Mini First-Aid Kits or bandages Add your logo to a compact kit – a thoughtful and practical new homeowner gift.
💡 Out-of-the-Box Real Estate Merch Ideas
- Branded Door Stoppers
Foam or rubber, with your logo. Super practical for inspections and open homes. - Open Home Shoe Covers Branded disposable or reusable slip-ons – keeps homes clean and adds a professional touch.
- Mini Moving Kits / custom boxes Include tape, box cutter, and marker in a branded pouch. Ideal for client move-ins.
- Custom Floor Plan Notebooks - made to order
With grid pages and branding – perfect for sketching room layouts during home visits. - Branded Laser Pointers - made to order
Used by agents to highlight home features during tours. Sleek and professional. - House Plant Tags -made to order
Add your branding to tags attached to houseplants gifted on settlement day. Stylish and memorable. - “SOLD” Flags or Banners Reusable branded signs agents can place outside homes — boosts visibility post-sale.
- Tech Cleaning Kits Branded microfibre cloths and screen sprays — great for agents on the go.
- Custom Wall Hooks - made to order
Printed with fun phrases like “Keys go here!” – quirky, useful, and on-brand. - Real Estate Flashcards - made to order
A pack of branded “Real Estate 101” cards for first-time buyers. Helpful and very sharable. - Emergency Torches Compact and branded. Great to include in “just in case” settlement gift kits.
- Salad servers A clever kitchen gift — ties into the idea of “home life” and is actually used.
- Neighbourhood Guide Booklets
Printed locally with your logo — highlight cafés, parks, gyms near the client’s new home. - Open Home Welcome Mats
Branded lightweight mats that agents place at the door — adds polish to presentations. - Pet Welcome Packs Branded bandanas, treats, and bowls — ideal for families with furry friends moving in.
- Branded BBQ Sets Add your logo to tongs, spatulas, or mini BBQ kits – a hit with homeowners.
- Digital Stylus Pens
Tech-savvy merch for reviewing floorplans or signing on tablets. - First Night Essentials Kit Wipes, mints, toothbrush – branded and packed for that first night in a new place.
- Reusable Cleaning Cloths / tea towel Branded cloths for windows or surfaces. Super practical = high retention rate.
- Property Investment Tracker Pads - made to order
Notepads designed for investors to log rent, expenses, and ROI. Niche but powerful.
🎯 Final Thoughts
Real estate is all about relationships — and branded merch is your silent partner in building those connections. Whether it’s a thoughtful gift, a practical tool, or a quirky touchpoint, every item you hand out says something about your brand.
At Promo Space, we specialise in bulk merch that’s not just branded — it’s smart, stylish, and made to be remembered. Ready to elevate your real estate brand? Let’s chat.
📩 Emma@promospace.com.au
